CAROLINA HERRERA FW’25

Location: New York

In celebration of the house’s visionary collection, Carolina Herrera presented its most coveted runway environment to date: a sweeping field of 3,000 magenta ranunculus blooms seemingly emerging from a concrete floor in Midtown Manhattan. The installation mirrored the collection’s themes of growth, transformation, and timeless elegance. Guided by creative director Wes Gordon, the space became an immersive sculpture in motion, where models walked through a metaphoric garden inspired by the film Being There.

Every detail was considered, from the placement of each bloom to the rhythm of the runway. Bureau Betak and florist Eriko Nagata brought the vision to life, creating a space where fashion and installation art seamlessly met. The result was an expression of storytelling through design.

Set Design + Production: Bureau Betak