GUCCI CRUISE 2027 AFTER SHOW

Location: New York City

Gucci Cruise 2027 Aftershow took place at the Lotte Palace on Madison Avenue. The alluring invite promised an elegant house party held at the home of Barbara Gucci; aka the fictional character played by Demi Moore 

The Mansion was conceived as a collection of lived-in interiors dressed as Barbara Gucci’ s home. From the living room and kitchen to music room, every room carried traces of her presence through carefully curated objects and details. The Stanza della Verità brought the essence of Palazzo Gucci in Florence to New York connecting visitors to the house’s rich heritage through an immersive spatial experience.

Set Design + Production: Bureau Betak